Thought I'd pass this very interesting email I received today about a 'new' book, called Creativity Today. This book is popular in Europe; yet. it is not generally available in the US. Luckily, 800-CEO-READ has a solution. I have not yet seen the physical book myself, but I am very inspired to read it soon.
Also, check out the companion website for the book too: www.creativitytoday.net
-----Original Message-----
From: Jon Mueller
Sent: Wednesday, October 03, 2007 4:20 PM
Subject: Creativity Today
You might remember when we presented a book during the inBubbleWrap days called, The Idea Book - an interesting book from Sweden we were surprised wasn’t readily available here. We made it available to you, and received a ton of compliments and thanks for bringing this title into the fold.
Well, we’ve found another great book.
It’s called Creativity Today. Published in the Netherlands (in English), the cover states that the book offers “tools for a creative attitude for business, education, industry, training, development, government, consultants, workers, thinkers, meetings, design, health…” Indeed, it's true. In fact, Creativity Today has inspired thousands of European managers, teachers and students, and has become the standard by which other creative thinking books are measured.
Paul Williams at Idea Sandbox (www.idea-sandbox.com) turned us on to it. We're using it as a manual for how to approach any problem or situation creatively. Here are some of the many points in the book that stand-out to us:
- By definition, new ideas don’t fit into existing schemes of thought. This means that judgment very often occurs too fast when new ideas are launched.
- Visual languages are generally less respected than verbal language. Yet, the ability to visualize may be the most important basic skill in the creative thinker’s toolbox: no creative solution, simple as it may be, can be thought of, designed and realized without using imagery.
- Ideas need to evolve from an abstract, conceptual level to a concrete, practical level, otherwise they will always remain what they are: ideas.
With each of these points (and many, many others), the authors provide case studies and easy-to-follow instructions, analyzing problems through “The Series of Phases,” applying “The COCD Box,” and a variety of exercises and tests. This book is literally a textbook in creative thinking. They take on creative challenges such as fixing traffic jams, product creation and development, customers waiting too long at a checkout counter, how to make money, and many more. As a bonus, this edition includes an expanded section called “Creation Today” that applies the ideas of the book to organizational development.
You can’t get this book anywhere in the States, so we decided to remedy that. 800-CEO-READ will sell it until a U.S. publisher picks it up. The cost is $39.95, but the first 100 people who type the code 8x2vf during checkout will get an additional $5 off. Click here to check the book out: www.800ceoread.com/products/?ISBN=9789063691462
You can also visit the book’s website for more info: www.creativitytoday.net
Thanks for considering this offer. We hope you can start practicing the lessons in this book soon and watch their effect on your business.
Jon Mueller
800-CEO-READ
219 N. Milwaukee
Milwaukee, WI 53202
800-236-7323 x210
www.800ceoread.com